Spot stock price, Spotify stock is trading at just under $500, the audio giant is on track to hit full-year profitability for the first time ever.
 

Spotify's stock surge to all-time highs

The company's dramatic surge in stock price is the result of a comprehensive business overhaul, which has involved significant layoffs, changes in executive leadership, and a strategic pivot away from podcasts—an area it had previously aggressively pursued.

During its 2022 Investor Day, Spotify announced ambitious goals, aiming for long-term gross margin targets of 30% to 35%. At that time, the company was facing challenges in achieving profitability, with its gross margin hovering around 25%.

In the most recent quarter, Spotify said its gross margin increased to 31.1% from the prior year's 26.4%.

"We've never been in a stronger position, thanks to what's really been an outstanding execution by the Spotify team," CEO Daniel Ek said during the company's fiscal third quarter earnings call in November. He added, "We are where we set out to be, if not a little bit further, and on a steady path toward achieving our long-term goals."
 

Spotify's Spending Era

Spotify, a major player in the stock market during the pandemic, experienced a significant surge in its share price in early 2021 as it aimed to expand beyond music streaming into other audio sectors.

During this period, the company's strategy mirrored that of other tech giants, characterized by substantial investments in hiring and growth initiatives. For Spotify, this meant a strong focus on podcasts.

From 2019 to 2021, Spotify invested $1 billion to establish itself in the podcasting space, attracting high-profile figures such as the Obamas, Prince Harry, and Kim Kardashian. Notably, the company acquired podcast studio Gimlet for $230 million in 2019, secured an exclusive deal with Joe Rogan for approximately $200 million, and purchased the Ringer for another reported $200 million in 2020.

However, Spotify's spending spree was brief, as investors and analysts started to scrutinize the company's profitability and cash flow challenges, raising doubts about the sustainability of its business model and the credibility of CEO Daniel Ek.

Making profits in the audio streaming industry is notoriously difficult, primarily due to the exorbitant costs associated with content. In comparison to its major competitors—wealthy tech giants like Amazon, Alphabet's YouTube, and Apple—Spotify has faced even greater challenges in managing these expenses.

At the same time, companies in the audio streaming space needed to invest heavily to expand their offerings and capture market share. For Spotify, the aggressive spending was compounded by a weak advertising market, which further squeezed profit margins. Management tried to reassure stakeholders by stating that 2022 would be a peak investment year, with expectations for profitability to improve in 2023. Nonetheless, skepticism remained high.
 

Aggressive Cost Action

"Heading into 2023, investors viewed their targets as overly ambitious," Morgan Stanley analyst Ben Swinburne told Yahoo Finance. "It wasn't until they saw the company take proactive steps to boost both revenue and profitability that investor interest in the stock began to return."

The turnaround efforts began in early 2023, with the company reorganizing and consolidating its business units. Spotify adjusted its podcast strategy to prioritize reaching larger audiences rather than focusing solely on exclusive content. Additionally, it revised its royalty structure to address streaming fraud and manage the excessive volume of music on the platform, which had surged due to generative AI.

These changes gained momentum throughout the year, culminating in the fourth quarter when "two significant developments occurred that impacted the stock's performance," Swinburne noted.

At the time, the significant reduction in headcount was estimated to lead to approximately 300 million euros ($315 million) in annualized cost savings for fiscal year 2024.

"I don't know if I've ever seen a company take that aggressive of cost action while their revenue growth was accelerating, but it was happening at the same time the price increases were being put into place," Swinburne said.
 

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